Hispanicize 2016 Unveils Largest Multicultural Marketing Industry Agenda in its History

Hispanicize Wire
"Hispanicize 2016 Unveils Largest Multicultural Marketing Industry Agenda in its History"
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The 7th annual Hispanicize Week will roar into Miami April 4-8 with a multicultural marketing agenda of thought leaders, brands and agencies that is officially the largest in the event’s history. Presented by Prudential Financial, Hispanicize 2016 (www.HispanicizeEvent.com) is the nation’s premier gathering of U.S. Hispanic marketers, digital content creators, journalists, musicians, filmmakers and tech entrepreneurs.

“Our advisory board and partners have compiled THE ultimate agenda for marketing leaders who want to know how to stay relevant and leading in the U.S. Hispanic and multicultural marketing industry,” said Manny Ruiz, founder and creative director of Hispanicize. “This is a dynamic agenda that features a wide array of talks, town halls, case studies, live focus groups, research unveilings and interviews we believe is the best our industry has ever seen.”

Organized in partnership with Geoscape, the New Mainstream Marketing Showcase of Hispanicize 2016 features a Who’s Who of the nation’s top multicultural brand marketers, agencies and specialists including senior executives from Kimberly Clark, Unilever, The Walt Disney Company, General Mills, State Farm, Toyota, Prudential Financial, Cricket Wireless, JetBlue, Best Western, MassMutual, Facebook, Twitter, YouNow, Comcast, NBCUniversal Telemundo, CNN en Español, ESPN OneNación, Wells Fargo, Alma, República, Paco Collective, Geoscape, Golin, BodenPR, Burson-Marsteller, Sensis, Newlink America, Prospanica, the American Heart Association and more.

Altogether, Hispanicize 2016 Week features a record-breaking 220+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2016 also features the first annual DiMe Summit, the 3rd annual Positive Impact Awards gala, the 2nd annual Tecla Awards and the 1st annual Diversity Tech Showcase.

The final schedule can be accessed at http://hispanicizeevent.com/schedule/ or via the smartphone apps of iTunes, Android. To purchase a pass to attend the event REGISTER HERE. To reserve a hotel room visit http://bit.ly/20wa0iM. See the official preview video of Hispanicize 2016 here: https://www.youtube.com/watch?v=Ys3_h5m8V6s)

Leading Brand, Agency and Media Company Speakers

The New Mainstream Marketing Summit of Hispanicize features senior thought leaders and executives that include: Lizette Williams, Multicultural Marketing Leader, North America at Kimberly-Clark; Christine Cadena, SVP Multicultural Initiatives, The Walt Disney Company; Christian Martinez, U.S. Multicultural, Facebook; Luis Altuve, Director of Multicultural & Consumer Marketing Center of Excellence, Prudential Financial; Mauricio Jimenez, Senior Multicultural Marketing Manager, Unilever; Cesar Melgoza, CEO, Geoscape; Christina Kolbjornsen, Senior Vice President Corporate Communications; Wells Fargo & Company; Patricia Pineda, Group Vice President, Hispanic Business Strategy Group of Toyota Motor North America; Lucia Rodriguez, Sr. Director, Multicultural Marketing, Comcast Cable; Maria Cecilia Toro, Director, Multicultural Publicity Walt Disney Studios Motion Pictures; Monica Granados, Digital Content Strategist/Editor, Que Rica Vida at General Mills; Nick Bianchi, Director of Social Media, AT&T Mobility and Cricket Wireless; Vivian Acosta, Lead Sr. Social Media Manager, Cricket Wireless; Lucio Ibias, Lead of U.S. Latino Media Partnerships, Twitter; Borja Perez, Senior Vice President, Digital and Social Media, NBCUniversal Telemundo Enterprises; Amelia Taurel Folkes, Hispanic Media Relations, State Farm; Jennifer Castejon, Strategic Marketing Director, First American Title; Maria Valentin, Vice President of Strategic Markets, First American Title Company and more.

Agencies and media companies also slated to present at this year’s event include Marta Insua, VP of Strategic Insights at Alma; Jose Villa, Principal of Sensis; Alex Nogales President & CEO, National Hispanic Media Coalition (NHMC); Kristin Foster Director of Customer Science Insights, 84.51°; Bill McGowan Founder & CEO, Clarity Media Group; Natalie Boden, Principal of BodenPR; Jorge Plasencia, Chairman, República; Jorge Ortega, Executive Vice President/Managing Director of Burson-Marsteller Miami; Mike Valdes-Fauli, CEO of Pinta; Piera Jolly, Angela Sustaita-Ruiz and Cristy Clavijo-Kish, Co-CEOs of DiMe Media and Partners of Hispanicize Media Group; Freddy Balsera, Founder and Managing Partner, Balsera Communications, David Puente Communications Strategist & Latino Expansion Director, Clarity Media Group; Sonia Diaz, Account Manager and Lead Digital Strategist, Balsera Communications; Paul Suskey, Co-founder, SalvoGroup; and more.

Four Major Research Projects Will Be Unveiled

At least four major pieces of research will be unveiled at Hispanicize 2016. In what is sure to be one of the top sessions of the event, Alma and DiMe Media will reveal the results of a national study that for the first time demonstrates who influences Latino teens. Geoscape will unveil and distribute its 2016 annual population report (complimentary to all attendees) drawing on its proprietary data set called American Marketscape DataStream (AMDS). Sensis will reveal the results of a new study on cross-culturalism. State Farm will also showcase a new study.

A Hard Look at the State of the Latino Brand

In a break from previous Hispanicize events and in light of the controversies surrounding the Latino community this presidential election cycle, this year’s event will host several town halls that are sure to be the talk of national news and which intersect with the very image of Latinos. Two of the hottest topics at Hispanicize will arguably be “The Latino Brand in Disarray” and “Winning the Latino Vote” town halls.

Gen Z Live Focus Group

This year’s Hispanicize will also feature a live focus group with Gen Z kids that is sure to be a crowd pleaser. That session is presented by República.

Advertising, Research, PR & Social Media Sessions

Below is a day-by-day breakdown of marketing, advertising, PR and social media related events and sessions at this year’s event.

(To view the constantly updated schedule, download the Hispanicize 2016 event app on iTunes, Android, BlackBerry or visit HispanicizeEvent.com).

Tuesday, April 5

How to Say It Right the First Time, Every Time

Voices on the Verge Series: A Look At Cross-Culturalism

Hispanic Market Trends 2016: The Annual Update

2016 State of the U.S. Hispanic Digital Industry Townhall: Where Are We and What’s Next

The Latino Teen Influencer Study (presented by Alma)

That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever

The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience

Sustainability and Social Conscience: Engaging Millennials Through Shared Values

Wednesday, April 6

First American Title Insurance Company Case Study

The Playbook On How To Use Influencer Media To Reach Latino Millennials

It’s all about that GROWTH (presented by Geoscape)

Presidential Townhall

Winning the Latino Vote

The Latino Brand in Disarray Townhall

Maximizing Content for Reach and Engagement

¡Controversia! Hispanic Hot Topics

The Science of The Hispanic Millennial Spend – Understanding the impact of converging cultural and generational influences

Thursday, April 7

Bridging Digital Advertising with Latino Influencer Marketing

Why do they call it SocialTV?

Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm)

Doing Right By the Latino Community: Two Case Studies by Toyota and Prudential Financial

Redefined: The Kimberly-Clark Multicultural Journey

Thumb-Stopping Social ContentFinding Relevance and ROI in Hispanic PR

Friday, April 8

Social Measurement / Raydr

Millennial Shopping Survey

Going Unconventional: When Multicultural Brands Take Risks that Paid Off

Latino Gen Z Live Focus Group

DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald’s Twitter at Latin GRAMMYS Case Study

Sponsorship Opportunities Still Available

Sponsorship information are still available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.
In addition to Prudential Financial, as of today, announced sponsors also include: Amazon, Best Western, Unilever, Carnival Corporation, Toyota, Que Rica Vida, Coca-Cola, General Mills, Kimberly-Clark Corporation, Home Depot, ViveMejor, JCPenney, Wells Fargo, State Farm, JetBlue Airways, KOA, Stitch Fix, San Antonio Winery, Nestle’s La Lechera, Dominican Republic Tourism, MSNBC, NBC News, NBCUniversal Telemundo Enterprises, Comcast, The Miami Herald Media Company, CNN en Español, Diario Las Americas, Fox News Latino, Kelley Blue Book, Savings.com, Comcast, Pinterest, Visit Philly, Burson Latino, StudioB, Alma, República, Miami Dade College’s School of Entertainment & Design Technology, Sensis, BTL Network, IZEA, Paco Collective, BodenPR, Newlink Americas, Pinta, American Heart Association, the Calvert Foundation, Juan La Iguana, Raydr and the Jackson Health Foundation.

Additional media partners include: The Latino Startup Alliance, BlackTech Week, Hispanicize Wire, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Black Enterprise, Media Moves, Geoscape, iBlog Magazine, SAG-AFTRA, Digital Trends en Español and Creative Juice Online.

About Hispanicize 2016
Now in its seventh year, Hispanicize 2016 Week (www.HispanicizeEvent.com) (#Hispz16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).

Contributed: Hispanicize Wire – Hispanicize 2016 Unveils Largest Multicultural Marketing Industry Agenda in its History