Afo Verde, Chairman & CEO of Latin America, Spain and Portugal at Sony Music became the first Hispanic executive in four decades to take home the esteemed Lifetime Music Industry Achievement Award at the annual T.J. Martell Foundation Honors Gala, which took place in New York CityÂ recently.
Coined by some as â€œThe CEO Of Latin Musicâ€, Verde has helped nurture the careers of todayâ€™s brightest musical stars, including Shakira, Ricky Martin, Marc Anthony, Carlos Santana, Pitbull, Romeo Santos, and the late Argentinean pop-rock legend, Gustavo Cerati, of the iconic band Soda Stereo (who he dedicated his award to on Tuesday night)
During the special event, chart-topping Puerto Rican pop star, Chayanne presented Afo Verde with the epic award on behalf of SONY.Â Iconic Latin Rock vocalist and long-time friend, Gabriel Vicentico of Los Fabulosos Cadillacs performed at the star-studded affair, which included appearances by Yoko Ono, Kevin Jonas, The Band Perry and much more.
Each year the T.J. Martell Foundation bestows the Lifetime Music Industry Achievement Award, its most prestigious honor, to a pioneering individual whose groundbreaking contributions have greatly impacted the music and entertainment landscape.
Afo Verde now joins the likes of music history-makers and past award recipients like rock icon, Sting, Motown founder, Berry Gordy, visionary composer, Quincy Jones, Def Jam founder, Russell Simmons and Chief Creative Officer at Sony Music Entertainment, Clive Davis.