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Taylor Guitars And American Girl Musically Inspire Young Girls With Collaboration

Taylor Guitars® And American Girl® Musically Inspire Young Girls With Collaboration On Special Edition Guitar For Singer-Songwriter Character, Tenney Grant™

Taylor Guitars and American Girl have teamed up to collaborate on a special edition life-size Taylor GS Mini acoustic guitar that matches the doll-size version for American Girl’s newest contemporary character, Tenney Grant, a singer-songwriter from Nashville. To support the project and the musical development of young boys and girls, Taylor will donate $100 for every American Girl GS Mini guitar sold to charity partner Notes for Notes, a non-profit organization that designs, equips, and staffs after-school recording studios inside Boys & Girls Clubs across the country.

Tenney Grant

A rising star in the Nashville music scene, Tenney is a breakout songwriter finding the heart to be herself. Tenney puts her whole heart into following her dreams, and although she still gets the jitters, her determination to share her true feelings through writing and performing gives her the strength to keep on strumming. The Tenney collection comes with several music-inspired products, including a miniature version of an authentic Taylor® GS Mini® guitar that features custom artwork and can be strummed and plays three songs. Both Taylor Guitars and American Girl hope the new Tenney character will inspire children to pursue their own artistic dreams through music.

Full-size, Special Edition American Girl™ GS Mini

Young girls will also have the opportunity to turn their musical aspirations into reality with a life-size, special edition American Girl GS Mini acoustic guitar that mirrors the custom-decorated artwork on Tenney’s doll-size model.

Like Taylor’s other standard GS Mini models, this edition blends a comfortably scaled-down size — making it easier for kids to hold and play — with a sound that’s impressively full. The body is a smaller version of Taylor’s Grand Symphony, with wood components that include layered sapele back and sides, a solid spruce top, and a fretboard and bridge of genuine ebony. The soundboard’s custom artwork features a teal stain with a white floral design. Other contrasting touches include a white faux pearl pickguard and white/black soundhole rosette. Together with Taylor’s legendary playability, this guitar makes a fun musical sidekick that’s sure to inspire young girls far and wide. The guitar also comes with a durable, lightweight GS Mini hard bag featuring adjustable backpack straps for easy portability.

Notes for Notes

For every special edition American Girl GS Mini guitar sold, Taylor Guitars will donate $100 to Notes for Notes, a national non-profit organization that builds, equips, and staffs after-school recording studios inside Boys & Girls Clubs and after-school centers giving youth the opportunity to explore, create and record music for free. Notes for Notes believes that music is the universal language of humankind, with the power to transcend virtually any barrier. The organization’s goal is to provide opportunities to learn about careers in the music industry, along with the inspiration and tools to explore their own musical dreams.

Music is powerful, especially in the lives and development of young boys and girls, so we were excited at the opportunity to partner with American Girl to encourage young girls to pick up a guitar,” said Tim O’Brien, Vice President of Marketing at Taylor Guitars. “The program has also given us an opportunity to contribute to our non-profit charity partner Notes for Notes, an organization that plays a critical role in providing impactful music education experiences inside Boys & Girls Clubs and after-school centers across the country.”

For additional information, please visit www.taylorguitars.com

About Taylor Guitars

Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of premium acoustic guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered among the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Zac Brown and Taylor Swift, among many others.

About American Girl

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, and at select specialty retailers nationwide. Outside of the U.S., American Girl products are sold in specialty boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de Hierro locations in Mexico City. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.