Sam Kling, Senior Vice President of Creative Operations of SESAC, announced today the promotion ofEliezer Ponce to the position of Associate Director of the company’s Latina division. Ponce will represent Pop, Urban and Tropical genres and will report directly to Celeste Zendejas, SESACLatina’s Director.
“I am pleased to announce Eliezer’s promotion to associate director,“ Kling said. “During his seven years with SESAC, Eliezer has brought passion and creativity to his various roles, from nurturing creative talent to tirelessly advocating for SESAC affiliates to maximize the value of their copyrights.Eliezer has an extensive knowledge of the performing rights industry and is a valuable member of our Creative Services team. I look forward to his continued contributions to our Latina division.”
Ponce joined SESAC in 2009 in Nashville after relocating to the United States from his native Puerto Rico, where he had worked in television and music production. While at SESAC, he has held a number of positions, including Licensing Representative, Coordinator of Writer and Publisher Relations forSESAC Latina and Coordinator of Writer and Publisher Relations for SESAC’s Film and TV Division. Ponce transferred to the company’s Los Angeles office in 2010, where he is currently based.
Ponce has a bachelor’s degree in marketing and business administration from the Inter-American University in Puerto Rico and a bachelor’s degree in music business from Middle Tennessee State University in Murfreesboro, Tennessee.
SESAC is a music rights organization that serves both the creators of music and music users through music licensing services and the use of information technology and data science to provide timely, efficient royalty collection and distribution. SESAC’s performing rights subsidiary is the second oldest and most progressive PRO in the U.S., the only PRO to pay monthly radio royalties, and was the first PRO to pay songwriters and publishers for live performances in venues of any size. Itsaffiliate roster continues to grow, with recent signings such as Mariah Carey, Zac Brown, Green Day, Kesha, Charli XCX and Nikki Sixx joining stalwarts Bob Dylan, Neil Diamond, Lady Antebellum and the Kurt Cobain catalog.
The acquisition of the Harry Fox Agency (HFA), the leading U.S. mechanical rights organization, positions SESAC as the ONLY rights organization in the United States, with the ability to offer singular licenses for the works for its affiliated writers and publishers that aggregate both performance and mechanical rights. This allows SESAC to drive greater efficiency in licensing for music users, as well as enhanced value for music creators and publishers. SESAC’sRumblefish subsidiary is a leader in music micro-licensing, network monetization on platforms such as YouTube and license verification utilizing its patented RadKey technology. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta and London.
In addition, SESAC Latina represents such prestigious artists as Draco Rosa, Nicky Jam, Gente De Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, América Sierra, among many others. SESAC, founded in 1930, was the first performing rights organization to create a Latin music-focused division. www.sesaclatina.com