Honey Bunches of Oats, the number one cereal amongst Hispanics, announces the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes, which will award $10,000 to five young Hispanic musicians to continue their passion for music and follow in Reyes’ successful musical footsteps. Through this initiative, Honey Bunches of Oats will provide recognition, positive exposure and direct financial means to support the next generation of dedicated young Latino musicians.
During the campaign, which will launch from May 2016–September 2016, Reyes will select young artists across the nation who are exemplifying the same dedication and passion for music that she did prior to being discovered, by performing and creating music being shared on the Internet. In addition to the reward, Honey Bunches of Oats will provide the selected recipients with the opportunity to take center stage and perform live in their hometown in front of friends, family and fans.
“Voces Con Dedicación offers talented kids a once-in-a-lifetime opportunity to pursue their dreams,” stated Melissa Saldana-Chase of Post Consumer Brands “We’ve selected Sofia to identify find these kids, as she knows what it takes to make it, and her dedication and passion that led her to get to where she is at such a young age perfectly embodies the spirit of our campaign.”
“It’s an incredible honor to be working with Honey Bunches of Oats,” stated Sofia Reyes. “As a young artist who was given her ‘big break’ through my dedication, I am constantly scouring the web to find new amazing talent, and look forward to publicly recognizing these very deserving artists.”
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About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category – from iconic household name brands and value ready-to-eat cereals, to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postfoods.com and www.mombrands.com.
SOURCE Post Consumer Brands