The Cuban duoÂ Gente D’ ZonaÂ is known for its two frontmen: founder Alexander Delgado, and Randy Malcom.Â Both come from the working-class Barrio de Gente, which belongs to Havana’s Alamar district. From there, they’ve spearheaded a movement that fuses reggaetÃ³n “with every Cuban genre.” Now, they’ve signed withÂ SESAC LatinaÂ to represent their public performing rights in the United States and Puerto Rico.
“Their arrival to our organization,” expressed J. J. Cheng, VP of SESAC Latina, “is of major importance to us.Â Â With their spectacular debut ofÂ ‘La Gozadera’Â alongside Marc Anthony, on the Premios Billboard telecast, they show their wide artistic reach. They’re enjoying one of the best moments of their career and are on the verge of releasing an album that will be another huge hit around the world.”
WelcomingÂ Gente D’ ZonaÂ to the performing-rights society, she added: “I feel very proud of working withÂ two prominent artists from Cuba, who are great promoters of the new and influential Urban Latin movement.”
Gente D’ ZonaÂ is sought-after around the world for its youthful and rhythmic originality, a style they’ve dubbed “CubatÃ³n.” The group tours Europe twice a year and is known for a DIY ethic in which Alexander and Randy take complete responsibility for their work.
“We serve as our own musical producers and we write our own melodies and lyrics,”Â Alexander notes.
Alexander and Randy’s representation byÂ SESAC LatinaÂ in the United States and Puerto Rico is effective immediately and applies to the highly anticipated new album that’s coming soon.
With respect to the fusions that they create, Alexander and Randy note that they’re influenced by styles such as “sombo, guaracha, son montuno and electronica, always maintaining our identity…we fuse reggaetÃ³n with every Cuban genre.”
Turning to the group’s lyrical content, the members point out that their songs opt for “a narrative,” inspired by“stories from everyday life” (Alexander), and “everything that happens in life” (Randy).
Furthermore, they’ve achieved historical international exposure as featured artists on the record-breaking hit “Bailando” alongside Enrique Iglesias and Descemer Bueno. This song has spent an incredible 41 weeks at No. 1 on Hot Latin Songs, an all-time record in Billboard’s 28-year Latin chart history. Its total run on the chart is now at 54 weeks.
In addition to collaborating with Enrique Iglesias, Alexander and Randy have recorded with Chino & Nacho (“TÃº Me Quemas,” #1 on Tropical Songs, September 2014), and with Pitbull (“Piensas/Dile La Verdad,” five weeks at #1 on Latin Rhythm Airplay, March 2015).
Gente D’ Zona’s manager, Guillermo MorejÃ³n, said that the group’s selection ofÂ SESAC LatinaÂ for its public performing rights in the United States was due to “our search for more personal treatment.”
With a selective policy of affiliation that’s unique in the industry,Â SESACÂ represents the best composers and publishers. In so doing,Â SESACÂ has built a repertoire of quality that covers all genres and the most popular music of today. Artists affiliated withÂ SESACÂ include such icons as Bob Dylan, Neil Diamond, Kurt Cobain’s Catalog, Mariah Carey, Zac Brown, Mumford & Sons, Lady Antebellum, Bryan Michael Cox, Swizz Beatz, Rico Love, RUSH, Cassandra Wilson, MGMT, Alice In Chains, PSY and many more.Â Â SESAC LatinaÂ represents such prestigious artists as Draco Rosa, Nicky Jam, Gente D’ Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, Fonseca, AmÃ©rica Sierra, among many others.Â www.sesaclatina.comÂ
As the first Latin music-focused division to be created by a performing rights society originally founded in 1930,Â SESACÂ is also recognized as a leader in technology, which allows it to process royalty payments more quickly and accurately.Â SESACÂ is the only society offering its affiliates monthly radio performance royalty payments.
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