LBI Media, Inc., the fastest growing, minority owned Spanish language broadcasting company in the U.S. announced today that its KBUE-FM station in Los Angeles is the #1 Spanish language radio station in the Adults 18-34 demographic during the coveted morning drive time, according to the November ratings released by Nielsen Audio.
Nielsen Audio Research showed that KBUE-FM topped the Spanish language radio charts during the month of November with its morning drive juggernaut “Don Cheto Radio Show,” reaching the #1 spot among Hispanic Adults 18-34 as well as Hispanic Men 18-34 and 18-49, Monday through Friday, 5am-11am. The station also beat all of its competition with its compelling midday show featuring “La Socia” among Hispanic Adults and Men 18-34. Afternoon drive host “Robin Chido” was also #1 among Hispanic Men 18-34. Que Buena was up in the ratings year-over-year across all weekday daytime slots among Hispanic Adults and Men 18-34(1).
Other notable feats in southern California include LBI Media’s Orange County station, KWIZ-FM “La Ranchera”, which took the #1 spot evenings in Orange County among Hispanic Adults 18-34 and 18-49, and Hispanic Men 18-34 and 18-49. KWIZ-FM was also #1 in Orange County in morning drive, middays and primetime (Mon-Fri 6am-7pm) among Hispanic women 35+ and Hispanic women 35-64.
In the Inland Empire, LBI’s KRQB-FM(2), “Que Buena” ranked #1 regardless of language during morning drive time with Don Cheto Radio Show among Hispanic Men 18-49 and 25-54.
A combined total of over 1.5 million listeners 6+ tuned in to LBI Radio properties in Southern California (LA/OC/SB/Riverside) weekly during the month of November(3). LBI Media’s radio properties are market leaders and cover an array of musical genres, which range from regional Mexican, traditional mariachi and ranchera, to pop and oldies. LBI Media, Inc. owns and operates 17 radio stations across the country and syndicates its Don Cheto Network in more than 31 markets in the U.S.
The company’s programming team is internationally renowned for creating and developing new musical movements and discovering the newest stars in Latin music. “La Famosa Que Buena,” KBUE-FM is credited for discovering and developing the musical careers of almost every regional Mexican superstar in the last two decades.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more.
(1) Source: Nielsen Audio, LA Metro, November 2016, Ranked by Average Rating
Total 6+ Cume Combined Unduplicated Audiences in LA and Riverside/San Bernardino Metros
(2)Riverside/San Bernardino Metro (KRQB-FM), Ranked by Average Rating.
(3)Total 6+ Weekly Cume Combines Unduplicated Audiences in Los Angeles and Riverside/San Bernardino Metros.
Contributed: Hispanicize Wire – LBI Media’s Southern California Radio Stations Rank #1 During Mornings and Middays in November