AVON 39

DigitalRadioTracker Tracks Internet Radio Spins

Music
"DigitalRadioTracker Tracks Internet Radio Spins"

DigitalRadioTracker tracks 5,000+ radio stations worldwide.  One user, Wendy Day of Rap Coalition, shares her experience using the reports:

“A few years ago, I suddenly began getting these weekly emails out of the blue from DigitalRadioTracker.  I was excited because they offer valuable chart information for Internet radio spins, a growth area I was closely watching,” says Day. “Some of my friends in the music industry have started their own Internet radio stations and many others have launched Internet radio shows.  Additionally, I receive many interview requests and spins for my artists at Internet radio.  My concern with Internet radio has always been that it’s next to impossible to know how many listeners are reached or how many times a song is played.”

Although most are Internet radio stations, they also include some terrestrial, college, commercial and non-commercial stations.  This gives access to a good balance of radio beyond the traditional terrestrial FM stations that BDS or Mediabase offer.

“I can affordably purchase reports for projects (mine or the competition’s) to see the number of spins they are getting or have gotten historically, in what areas, on what stations, how much total audience was reached and which cities and areas have the biggest supporters,” adds Day.

DigitalRadioTracker has proven extremely effective for use in planning tours, promotional campaigns, soliciting performances and directly targeting a specific marketplace.  Breaking new artists or gaining awareness for new projects for any artist is extremely challenging and without feedback and data, it becomes nearly impossible.

Since Internet radio is less encumbered by “pay for play” than traditional radio, it signals that these markets contain an organic and authentic following of fans who have discovered the music on their own.  For more established artists, it confirms where and when the spins are occurring.  This information can be used to plan both domestic and international tours or to book shows in the area where there is increased activity.  DRT Reports from similar sounding artists shows which areas can be easily penetrated to expand the artist’s fan-base because there are obviously potential fans there.

The DRT Reports, which are sold individually or in bundles at a discounted price, break out the station, its location, the day the song was played, the time of day it was played, which version of the song was played and the total audience that the song reached that week. There is also a choice of reports from the past going back 8 weeks for any artist or song the user chooses to analyze. Upon signing up for free at DigitalRadioTracker.com, users can purchase three different types of reports for each song they want:

  • Weekly Overview DRT Reports show the day and amount of spins per day at each station
  • Comprehensive DRT Reports detail the day and time of each spin at each station as well as which version was played
  • Historical DRT Reports illustrate the 8 week overview of spins per day at each station

DigitalRadioTracker is a wonderful addition to the music industry for artists, managers, record labels, singers, producers, songwriters, publishers and anyone who wants to track songs played at Internet radio, college radio and some terrestrial stations.  The DigitalRadioTracker system logs every song played 24 hours a day, 7 days a week without fingerprinting or any special encoding.  Unlike other tracking companies, DRT offers a risk-free guarantee!  If a song has not received any spins, you get a credit to use towards another song.

DigitalRadioTracker tracks songs internationally and offers weekly charts in each musical genre.  The charts can be found at DigitalRadioTracker.com or you can sign up to receive them weekly via email.


AVON 39