Sony Pictures Animation announced today that UNTITLED ANIMATED SMURFS will be released globally on March 31, 2017, taking advantage of the family-friendly Easter window. The film marks a brand new, fully animated take on the beloved blue creatures in Columbiaâ€™s Smurfs franchise, which has grossed over $900 million worldwide.
Commenting on the announcement, Rory Bruer, president, Worldwide Distribution for Sony Pictures, said, “With a fully animated feature close in tone and design to Peyo’s original creation, we’re embracing everything that has made the Smurfs so special for audiences worldwide. The date is a perfect match for this movie. With the kids on break, every day plays like summer, and for franchises with global appeal like the Smurfs, audiences are ready to turn out for great entertainment.”
Directed by Kelly Asbury (SHREK 2, GNOMEO & JULIET), UNTITLED ANIMATED SMURFS is produced by Jordan Kerner (CHARLOTTE’S WEB, THE SMURFS) and co-produced by Mary Ellen Bauder (HOTEL TRANSYLVANIA). The film’s final title and new voice cast will be announced in the coming months.