GoMacro® and Ellie Goulding Co-Create New MacroBar

Food & Living
"GoMacro® and Ellie Goulding Co-Create New MacroBar"

GoMacro®, makers of organic, vegan, nutrition bars, teamed up with international pop sensation, Ellie Goulding, to unveil the all-new, all-Ellie MacroBar. The family owned company with roots in organic farming, is excited to add an “Ellie-inspired” twelfth flavor — Coconut + Almond Butter + Chocolate Chips — to the company’s award-winning line of USDA Certified Organic MacroBars.

Ellie Goulding, the 2016 Grammy-Nominated international pop star and fitness icon, approached GoMacro in early 2015 about the possibility of working together. A long-time MacroBar fan, Ellie was interested in becoming more personally involved with the company that was playing a daily role in fuelling her life. After shaking hands and months of development, GoMacro and Ellie Goulding are proud to introduce the co-created Ellie Goulding-inspired MacroBar: Everlasting Joy.

Ellie’s new nutrition bar combines coconut, almond butter, and chocolate chips to deliver a nutritious and satisfying balance of carbs, healthy fats, and plant-based protein. Sharing a desire to give back to the community, GoMacro will donate a portion of proceeds to benefit feeding the homeless, a program that will support both Ms. Goulding’s UK-based charity Streets of London and the USA-based charity Stand up for Kids.

“MacroBars have been my go-to snack after a workout and when I’m on tour. For the new bar, I wanted something that was sweet and a good-source of plant-based protein,” commented Goulding. “I am honored to help create a new product with a company that shares my values of healthy living and giving back.”

Coconut + Almond Butter + Chocolate Chips

The co-created MacroBar is part of a larger partnership between Ms. Goulding and the Wisconsin-based organic food company, including a sweepstakes for a chance to win VIP tickets to Ellie’s performance at Madison Square Garden in June and a private workout with Ellie in September. Ellie’s new MacroBar, also available in MacroBar Mini, is USDA Certified Organic, non-GMO Project Verified, 100% plant-based, kosher certified, gluten-free certified, vegan certified and soy-free. The Coconut + Almond Butter + Chocolate Chips MacroBar (MSRP $2.89) will be available to purchase online at GoMacro.com on March 14th and on shelves at retailers in Summer 2016.

For more information, please visit gomacro.com.