AVON 39

Presenting NEW Gender Inclusive Fragrance, FRANKIE by Ariana Grande!

Fashion & Beauty
"Presenting NEW Gender Inclusive Fragrance, FRANKIE by Ariana Grande!"

Ariana_FrankieActress and internationally acclaimed pop superstar, Ariana Grande, and sibling social media phenomenon, Frankie Grande, announce the launch of their limited edition shared fragrance, FRANKIE by Ariana Grande. In partnership with prestige industry leader, LUXE Brands, this must-have exclusive fragrance takes irresistible to the next level, embodying the powerhouse energy of sibling duo Ariana and Frankie Grande.

Ariana captivated her fans with her first fragrance, ARI, which debuted in September 2015 and quickly cemented her status as a beauty industry maven with one of the top prestige fragrance launches of 2015! In celebration of the New Year, Ariana turned to her best friend and social phenomenon sibling, Frankie, to collaborate on creating something unique and fresh that can be shared with both of their loyal fan bases, no matter if you are male or female.

FRANKIE by Ariana Grande is a celebration of the loving and lively relationship between the celebrity duo. This limited edition scent embodies their unique and authentic personas with a fresh take on fruity and musky notes for a truly irresistible pairing. Following in the footsteps of the artist’s first venture into fragrance, FRANKIE by Ariana Grande takes the pair’s energetic love for their fans to another world. By releasing a gender-neutral fragrance, it really is something for everyone: a universal love.

“Launching my debut fragrance ARI in 2015 was a dream come true, it was AMAZING to smell it on all my fans while I was on tour and hear all about how much they love it! I’m thrilled to kick off 2016 with a special limited edition fragrance, FRANKIE–a shared fragrance for ALL! My brother Frankie is my best friend. When we’re together we have the best time and can’t stop laughing. We thought, let’s change the game this Valentine’s Day and get everyone involved, creating a fresh new scent that EVERYONEcan wear! I really love how it smells…it’s energetic, sexy and so addictive. We LOVE the bright silver metallic bottle…now everyone can shine bright like a Frankie!” ​ –Ariana Grande

“YASS! A Grande fragrance for all! I am beyond excited about our new fragrance FRANKIE!  I absolutely love Ari and was thrilled with the idea of creating an original scent with my amazing sister, Ariana. We wanted to spice it up for Valentine’s Day and come out with a new fragrance for ALL. YES! Him, her and everyone can spray ALL DAY and share the love! And I’m obsessed with this scent…it has a fresh, playful and sexy little personality… Now you can shine bright like a Frankie and smell bright like a GRANDE!” – Frankie Grande

 

THE FRAGRANCE

​This sexy and energetic fragrance opens with a burst of sparkling fruits, while powerful wild orchid and blonde woods ignite a powerful energy that invites you in. The seductive dry down of creamy musks and warm woods leaves you with an irresistible trail that keeps them wanting more.

Ariana-Grande-Limited-Edition-Fragrance

Fresh it Up

Notes: Pink Pepper, Pear, Apricot

 

Wild at Heart

Notes: Wild Orchid, Cedar Wood

 

Sexy Back

Notes: Sandalwood, Musks, Sugar Crystals

 

THE DESIGN

FRANKIE by Ariana Grande takes an edgy twist on Ariana’s debut fragrance with an ultra-modern, silver metallic finish. The fragrance design offers a sleek appearance for all, complete with a lux removable black pom-pom; making this the winter essential for everyone’s dresser.

The carton complements the bottle, keeping the chic and upscale image of the fragrance, with raised black and white block lettering detailing FRANKIE by Ariana Grandeon all surfaces. The overall aesthetic is simple and classic, appealing to each and every eye.  

The Eau de Parfum comes in one size: 1.7oz/50ml for SRP $49.00; available only for a VERY LIMITED TIME at the end of January 2016 exclusively online at select US prestige retailers including: ULTA.com, Macys.com, LordandTaylor.com, and in stores at Stage and Shoppers Drug Mart in Canada.

 

ABOUT ARIANA GRANDE

Within less than a year, Ariana Grande captured #1 on the Billboard Top 200 twice—first with her Republic Records debut Yours Truly and also with its 2014 follow-up My Everything. Yours Truly yielded the game-changing pop smash “The Way” featuring Mac Miller, which went double-platinum, landed in the Top 10 of the Billboard Hot 100, and seized #1 on the iTunes Overall Top Songs chart. Meanwhile, the platinum-selling My Everything garnered a Grammy Award nomination for “Best Pop Vocal Album” and spawned the five-time platinum hit “Problem” featuring Iggy Azalea. Upon the single’s release, Ariana became “the youngest woman to debut with over 400K sold first-week” while the song ranked as the 5th “highest digital song debut for a female artist” and 9th highest ever. Moreover, it debuted at #1 in 85 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. During release week, My Everything was #1 on Spotify as ARIANA personally rose to #1 on Billboard’s Artists 100 chart. She also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs—”Problem” “Break Free” featuring Zedd, and “Bang Bang” with Nicki Minaj and Jessie J—in the Top 6 of the Digital Songs Chart. “Bang Bang” went platinum and was Grammy-nominated for “Best Pop Duo/Group Performance.”

In 2013, she was named “Best New Artist” at the American Music Awards. Other accolades followed with ARIANA winning “Favorite Breakout Artist” at the People’s Choice Awards 2014, the “Young Influencer Award” at the iHeartRadio Music Awards, the “Radio Disney Chart Topper Award”, “Choice Female Artist” and “Choice Single” “Problem” at the 2014 Teen Choice Awards, and more. At the 2014 MTV VMAS, “Problem” was named “Best Pop Video” as well.

 

ABOUT FRANKIE GRANDE

Frankie Grande is a television star, Broadway performer, producer, and social media influencer. His vivacious personality, creativity and passion for performance has garnered him much praise and media attention throughout his career. His acting and performance career skyrocketed when he was cast in Mamma Mia, and Hamlet on Broadway. He went on to produce La Bête (2010–11) starring David Hyde Pierce, and Born Yesterday (2011) starring Jim Belushi. He also produced Brooke Shields’ one-woman cabaret show in 2011. It was during this time that Frankie began his one YouTube channel, frankiejgrande, which has since garnered over 22 million views and eventually led to him creating “Livin’ La Vida Grande,” a one-man cabaret show where he performed his favorite songs, impersonations and skits inspired by the crazy and entertaining adventures he has encountered in his life.

As a social media powerhouse with a combined reach of 3.2 million, Grande likes to interact with his fans and amplify messages of social good and happiness through his channels.  In March 2015, he partnered with the Truth Campaign to produce “Left Swipe Dat,” a video aimed at swaying teens from smoking and the use of other tobacco products.  Frankie’s recent TV credits include being a judge on MTV’s “America’s Best Dance Crew: Road to the VMAs” and his one hour special on Oxygen, “Worst.Post.Ever: With Frankie Grande,” where he takes viewers on a journey through some of the most outrageous internet posts while conducting some very entertaining social media experiments of his own.

 

ABOUT LUXE BRANDS

LUXE Brands is a prestige beauty company with a portfolio of brands distributed in over 70 countries. It was founded with the mission to develop world-class brands that will endure.  The company plans to continue to expand its diverse brand portfolio and establish a strong foundation in the beauty industry.  LUXE Brands’ portfolio includes Ariana Grande, Josie Natori and Hawaiian Tropic and the distribution rights in North America for DDF, Institute Arnaud, Jean Patou and Porsche Design.


AVON 39