In this exciting exclusive interview, we had the pleasure of speaking with Julie Kerwin, the visionary behind IAmElemental Toys. IAmElemental is an innovative toy brand that’s challenging traditional ideas of superheroes and empowering young girls and boys alike. Instead of portraying fictional characters with powers, IAmElemental teaches children that they already possess the traits and abilities to be heroes in their own lives.
Empowering Children Through Play
Julie Kerwin shared her passion for creating a brand that focuses on empowerment rather than fantasy. IAmElemental Toys is not about showing children superheroes with magical powers, but rather about illustrating that qualities like bravery, confidence, and strength are already within them. This approach encourages children to realize their own potential and take pride in their inherent abilities.
Why IAmElemental is Changing the Toy Industry
What sets IAmElemental apart from traditional toy brands is its unique mission. Julie Kerwin discussed how the toys focus on building confidence and self-awareness, allowing children to connect with the powerful qualities they already have. The toys’ characters are designed to represent human traits like wisdom, bravery, and honesty, with each figure empowering children to embody these virtues in their everyday lives.
The Creative Vision Behind IAmElemental Toys
In the interview, Kerwin spoke about the creative process behind IAmElemental and the importance of representing qualities that resonate with children. Rather than relying on fantastical powers or stereotypical heroes, IAmElemental fosters a sense of personal strength and growth that aligns with the real-world challenges and opportunities kids face.
Learn More About IAmElemental Toys
To discover more about this groundbreaking brand, be sure to visit IAmElemental.com and explore their range of empowering toys. And don’t forget to check out our full interview with Julie Kerwin for more insights into the inspiration and future of IAmElemental Toys: