As part of the “Bring Your Challenges” initiative, Prudential (http://www.bringyourchallenges.com/roundtable/ archive) together with DiMe Media (http://www.dimemedia.net) launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success. With Houston serving as the perfect launch pad for the national tour, these intimate gatherings will feature unique content to motivate women and moms with financial tips, knowledge and actual ‘how tos’ to help drive financial independence and measure success.
Women are the pillars of the family and handle everything from financially providing for their households to caring for aging parents to preparing lunches on a daily basis. By learning how to best manage the family’s financial wellness, Latinas and women of color are able to achieve personal goals with the future and daily life in mind.
“Our goal through Prudential’s ‘Women Inspired’ campaign is to understand the specific challenges that multicultural women face and then empower them with financial solutions so they can be confident they are making the right decisions for themselves and their families,” said Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential’s U.S. Businesses.
DiMe Media first partnered with Prudential during Hispanicize Event 2016, (http://www.hispanicizeevent.com) to bring Latina and African American social media influencers to the Prudential ‘Women Inspired’ networking events and workshops across the country. DiMe Media also hosted an online ‘Twitter Party’ to engage the community with information they can use for financial planning and literacy using the campaign hashtag #WomenInspired. Following the Houston stop, the tour moves on to Chicago in July, San Francisco in September (to coincide with FinnCon) and ends at Prudential’s headquarters in Newark, New Jersey this October during Hispanic Heritage Month.
“Our DiMe Media team is honored to partner with Prudential Financial and influencers across the country for this important initiative, and to help inspire women to own their financial security and that of their families,” said Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group, parent company of DiMe Media Network. ‘We officially kicked off the ‘Women Inspired’ campaign during the DiMe Media Summit this April during Hispanicize week in Miami. Now we are taking these life-changing messages and resources across the country with the personalized learning experiences.”
The ‘Women Inspired’ program is partially based on various studies conducted by Prudential including the 2014 “Hispanic American Financial Experience” study that found Hispanic Americans are moderately confident but face long-term financial planning challenges.
According to the study Hispanics identify more as savers than investors, with 37% indicating they are more of a “saver” than an “investor.” However, nearly as many (36%) say they are “neither a saver nor an investor.” When considering family finances such as household expenses, health care costs, savings and debt level—all near-term concerns—are ranked as higher concerns than retirement. For Latinos, family finances are often multigenerational and global, as evidenced by one in six supporting parents and 42% of non-U.S. born sending money to relatives in their home country.
With so many Latinas working full time to support their families and pursue their entrepreneurial dreams, the Women Inspired national tour aims to arm them with the knowledge needed to get to that next level of financial investment and long-term savings.
The Prudential ‘Women Inspired’ campaign has videos and resources online for everyone to access: http://bit.ly/28NNiRi. Join the conversation via hashtag #WomenInspired, and encourage other women to take control of their financial future in all aspects of their lives.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1 trillion of assets under management as of March 31, 2016, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.
About DiMe Media Network & Hispanicize Media Group
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event, DiMe Media and Hispanic Kitchen.
HMG’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. The DiMe Media Network division works with more than 1,000 Latino and multicultural influencers on branded content programs including highly engaged social media stars such as Miami’s favorite sons Los Pichy Boys and LA-based super Latina beauty/fashion influencer Styled by Ale. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.
Contributed: Hispanicize Wire – Prudential & DiMe Media Kick Off National #WomenInspired Workshops