Day One: 15,000+ Fans Attend The First Day Of The First Ever L Festival â€“ Feria Cultural Latinoamericana At The Oc Fair & Event Center
Day one of UMLEâ€™s L FESTIVAL â€“ FERIA CULTURALLATINOAMERICANAÂ was a huge success as 15,000 families and fans of great Latin music, food and art poured onto the grounds of the OC Fair and Event CenterÂ for Day One of the two-day festival.Â Enrique Iglesias, David Bisbal, Los Angeles Azules, Julion Alvarez, Jesus Mendoza and others had the thousands of fans screaming for more.Â The L Dance Hangar stage for electronic acts was packed as artists crowd surfed over the audience. Day two is expected to draw 20,000 attendees.
Art exhibits, carnival rides, great food and Latin musicâ€™s biggest stars made for a first ever, value-packed experience for the attendees.Â Over the course of two days,Â 32 of Latin musicâ€™s biggest stars including international star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda el Limon, Gloria Trevi,Â Julion Alvarez, David Bisbal and others perform four different stages to give fans one of the best concert experiences Southern California has ever seen.Â Â Â Â Â Â Â Â Â Â Â The L Dance Hangar, the stage for UMLEâ€™s Aftercluv electronic dance label, was packed as performers such as Eyes of Providence, Atellagali, Arty and Far East Movement, who crowd surfed over the audience.
With a projected buying power of $1.5 trillion by the end of this year, the US Hispanic population has a powerful voice in the culture.Â Itâ€™s no surprise that some of Americaâ€™s top brands signed on to partner for the event including Bud Light, Pepsi, Verizon, Jose Cuervo, Citi National Bank, AeromexicoÂ Contigo, State Farm, Toyota, Tadin, Dâ€™Usse, Mundo Max and Tidal.
UMLE and concert leader CMN Events crafted the historical first L Festival celebrating the wide diversity of Latin culture in the US with interactive music, art, history, and cultural experiences for the entire family. UMLE commissioned 20+ top Southern California chefs, food trucks and restaurateurs for cuisine and the acclaimed Avenue 50 Studio for art to create extraordinary culinary and creative experiences for the entire family.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a unit of Vivendi, a global media and communications company.
Headquartered in Chicago, Illinois, CÃ¡rdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Ageâ€™s, â€œLargest U.S. Hispanic Agencies,â€ Crainâ€™s â€œChicagoâ€™s Largest Minority â€“ Owned Firms,â€Â and has been awarded â€œBest Event/Consumer Engagement Campaign of the yearâ€ by Billboard Latin Music Marketing Awards. For more information about CMN, visitÂ www.cmnevents.com.