In 2015, Macy’s celebrated Hispanic Heritage Month with the “Los Influyentes” campaign, featuring actor and TV host Mario Lopez and celebrity makeup artist Angel Merino. The campaign included in-store events across six locations nationwide, where Lopez and Merino engaged with attendees, sharing insights into their careers and the significance of Hispanic culture in their work. These events highlighted Macy’s commitment to honoring Latino culture and accomplishments during Hispanic Heritage Month.
Source: macysinc.com
For a closer look at one of these events, here’s a video featuring Mario Lopez and Angel Merino: