As Memorial weekend kicks off, many are gearing to shop, party, travel or other activities. In the Soho district, Birchbox kicked off the summer with a beauty event sponsored by Cynthia Rowley and Parlor.
The flagship store has become quite popular with its beauty brands and creating your own sample box ($10 and up). The beauty store has all types of unisex products for skin care, make up and hair care. As the event started, the crowed started filling in with immediately rushing to the available complimentary beauty stations on both floors.
Hair and makeup stations provided touch-ups. Spots filled in until the end of the night, which were one person per stylist every 15 minutes. Many of the attendees also shopped due to a promotion of 20% off on jewelry and receiving a special gift with a $50 or more purchase.
The event was free and open to the public with RSVP. For more info on Birchbox, visit https://www.birchbox.com/stores/soho.
Images from the event: