Ford Brings ‘Go Further’ and Auto and Mobility to Life with New FordHub Brand Experience Studio and Super Bowl Ad

• Ford expands its “Go Further” brand vision with the launch today of its first-ever interactive brand experience studio – called FordHub – in New York City • FordHub, opening in Westfield World Trade Center, is part of Ford’s plan to create new ways to connect with consumers – some of whom never have done business […]

Introducing the new LEGO® Batmobile From Chevrolet

Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show. Measuring 17-feet long and featuring exclusive stud shooters, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The […]

GM Hosts Discover Your Drive Diversity Journalism Program at NAIAS

General Motors launched its second annual Discover Your Drive diversity journalism program Jan. 7-11, hosting 13 college students and nine journalists from across the country at Detroit’s North American International Auto Show. Students from diverse backgrounds participated in the program, which promotes diversity in automotive journalism and news coverage. Discover Your Drive began Saturday and concluded Wednesday with […]

Recap: Forward with Ford 2016 (Ford Trends) – Mobility

“Making lives better by changing the way the world moves.” – Mark Fields, CEO Ford The original motor company that revolutionized the way automobiles were built and allowed better mobility 113 years ago, returns once again with a way to create better mobility.  I recently had the privilege to attend the Forward with Ford event […]

Ford Targets Fully Autonomous Vehicle for Ride Sharing in 2021; Invests in New Tech Companies, Doubles Silicon Valley Team

Ford announces intention to iver high-volume, fully autonomous vehicle for ride sharing in 2021 Ford investing in or collaborating with four startups on autonomous vehicle development Company also doubling Silicon Valley team and than doubling Palo Alto campus     Ford today announces its intent to have a high-volume, fully autonomous SAE level 4-capable […]

Lincoln Philanthropic Campaign Exceeds $6.2 Million; Numbers Rise as Vehicle Excitement Builds

Lincoln’s philanthropic test-drive program, Driven to Give, has raised than $1.5 million for educational and charitable organizations in the past year alone Participation continues to rise as excitement builds over Lincoln vehicle up; the highly anticipated, all-new 2017 Lincoln Continental will be eligible for test drives during the fall session Driven to Give began […]

Discovery en Español Gets Into The Eye-Popping World Of Leading Automotive Designer Will Castro

When music, entertainment, and sports celebrities want to customize their cars they always go with the best: Will Castro. Together with his team, the renowned Puerto Rican designer and innovator turns ordinary autos into extraordinary four-wheeled works of art. AUTOS ÚNICOS CON WILL CASTRO premieres August 29 and will air every Monday at 8PM E/5PM […]

Carolyn Murphy Does Sound Bath for Buick Envision

Buick Celebrates new compact luxury SUV with ”Buick Envision Quiet Tuning” Video & Track Carolyn Murphy Collaborates with Sound Specialist to Design Sound Bath Aimed at Alleviating Stressful Driving Situations Health and wellbeing are top of mind for and Americans today, and for Buick as well. The first ever Buick Envision five passenger compact luxury SUV feature’s […]